Bike Roller Racing

http://bikecult.com/works/rollers.html

The Work of Art in the Age of Mechanical Reproduction

http://www.marxists.org/reference/subject/philosophy/works/ge/benjamin.htm

World Beard and Moustache Championships

http://www.worldbeardchampionships.com/

(Oh yeah, this guy?
Franz Mitterhauser, Austria

1999 Third Place,
Imperial Moustache

2001 Second Place,
Imperial Moustache

2003 Third Place,
Imperial Moustache)

Marshall McLuhan Epigram

Only puny secrets need protection. Big discoveries are protected by public incredulity.